Page Rank: Where Ego and Monetization Collide
Some keywords convert poorly. They’re not “buying keywords” or “action keywords.” For example, a keyword like “insurance” doesn’t tell you what the intent of the user is. They could be shopping for insurance, but they could also be learning about various types of insurance or just trying to figure what kind of insurance they need for a specific circumstance. Having a number one ranking for “insurance” may be a big disappointment Now, take “buy a whole life policy.” It’s a very specific keyword. Someone is obviously looking to buy a whole life insurance policy. Take this into consideration when choosing keywords and determining your SEO strategy. Many webmasters fail to do this and pay a heavy price for sloppy keyword research. Even if your site is a so-called authority site with a high PR, it still may be a loser in terms of profitability.