20 Feb '15, 6pm

I love this. Emojis in the DNS: How many RFCs does this violate?

Agree with Brian Wick 100%…but IMO this is where there is value for big brands and future big start ups aligning themselves (not replacing .com) with the new gtld’s….very creative on the part of Coke, we’ve all seen some interesting use come from the new gtld’s but this one is really a surprise and again big props to Coke for putting this strategy together and great execution. To me when you look at future demographics…this type of marketing will catch on with the young generations coming up….10-15 year old’s who are basically doing everything on mobile are not as attached to .com as a user who has been going to .com’s for the past 10 years….as it is now when I talk to my 3 teens and I say to them bla-bla-bla.com often times they have an alternate access to the same content or purchase…they are getting to the POS through a social channel link or an app so the .com is meani...

Full article: http://www.thedomains.com/2015/02/20/coca-cola-puts-smile...

Tweets

Love @CocaColaCo use of "emoji domain names". R...

thedomains.com 21 Feb '15, 11am

Agree with Brian Wick 100%…but IMO this is where there is value for big brands and future big start ups aligning themselve...