26 Feb '15, 5pm

Google Wins The new gTLD .APP For $25 Million

The new gTLD .APP sold for $25 Million to Google today in a ICANN Last Resort Auction which I think is very good news for the new gTLD program in general. This is the highest price paid in an ICANN Last Resort Auction. It looks like Google was willing to pay over $30 Million based on the info published by ICANN today The previously high price paid for a new gTLD in an ICANN Last Resort Auction was $6,760,000 which was paid by Radix for .Tech. Radix was also a bidder for .APP .APP had the largest number of new gTLD applicants of all new gTLD’s. There were 13 companies that applied to operate the new gTLD .APP. One applicant withdrew their application months ago leaving 12 applicants. This is only the 11th new gTLD contention set to be settled at an ICANN Last Resort Auction. Most of the new gTLD extensions that had more than one applicant were settled in “private” auctions....

Full article: http://www.thedomains.com/2015/02/26/google-wins-the-new-...

Tweets

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