07 Apr '15, 7pm

The 3 Biggest Challenges Facing New gTLDs

In this guest post, Aditya Chauhan of LogicBoxes explains big challenges facing new top level domain name registries. When ICANN announced the nTLD program, thousands of applicants threw their hats in the ring. It seemed pretty straight forward; the existing TLDs were running out of short meaningful options, all that was needed was to create newer options that would be more relevant for specific sets of customers. Years later, the process is well underway; hundreds of nTLDs have hit the market, yet less than 10% of those that have gone live seem to have found success. The term ‘success’ has different definitions for different registries – for some it’s the total size of the namespace, for others it’s the quality of the target audience that has adopted the nTLD. What’s still missing? 1. Increasing Awareness – A recent study by Sedo (pdf) in May 2014 reported that nearly 75%...

Full article: http://domainnamewire.com/2015/04/07/the-3-biggest-challe...

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