08 Jun '12, 1pm

5 Ways to Create a Better Call-to-Action

I write lots of blog posts, website content and ad copy, and often the trickiest part is the call-to-action (CTA). No matter how engaging your content is, the goal is to motivate your target audience to take action. That action may be as simple as signing up for your newsletter, or it may have a more immediate payoff if you convince someone to hire you or buy your product. Either way, a strong CTA can put your copy and return a real investment. Here are five ways you can start creating more effective CTAs for your online marketing content, from blog posts to websites, right now. 1. Have someone sing your praises. You’ve probably noticed that the back cover of every book you read has a list of industry experts explaining how great the book is. And, you can hardly turn on the TV without seeing a celebrity endorsing everything from weight loss plans to athletic shoes. Credibl...

Full article: http://www.networksolutions.com/smallbusiness/2012/06/5-w...

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