08 Apr '15, 12pm

FastCompany Covers The New gTLD’s: Highlights https://t.co/pWQEEKensc

Fast Company just gave some love to the new gTLD program with a using Coffee.club as one of the success stories “Instead of having only a few meaningless TLDs like .com, .net, .biz, and country codes like .ly, the organization agreed to usher in a more freeform system: Why not have more specific options like .dentist and .nyc? The proliferation of new domains opens up a world of new branding opportunities for companies. For a dentist who has long lived on page five of Google’s search results because of some convoluted, bottom-of-the-barrel website domain, the option to go with jimmysmith.dentist could have a very real impact on foot traffic. This sort of payoff is already happening for some companies. When domains under the .club TLD became available, a startup called Coffee Club was quick to snatch theirs up. Even though they were already operating under the enviable doma...

Full article: http://www.thedomains.com/2015/04/08/fastcompany-covers-t...

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