09 Apr '15, 1pm

Study of 10K People: 49% of Consumers Are Uncomfortable With Vising A Site Using A New gTLD

It is not too much of a stretch to state that this survey is great for the Domain Name Industry and promotes the uptake and use of domain names with new or existing domain name extensions. First the study is clear that consumers trust domain names as THE most trustworthy way to navigate the Internet. The majority of consumers say they are most confident in the security of links they have bookmarked or have typed directly into the web browser. Ranked next, consumers most trust search results WHEN THEY RECOGNIZE THE DOMAIN NAME or URL. Then further down the list are search results delivering an unknown web address. So people use search slightly more often but click on search results with recognized addresses and trust known or typed-in domain names. (See slide 15 in the study.) Second, the study is clear that new domain extensions that identify brands or security attributes ...

Full article: http://www.thedomains.com/2015/04/09/study-of-10k-people-...

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