12 Apr '15, 2pm

The Art of Creating Brandables With $100K a Pop Namer David Placek April 12, 2015 at 03:38AM

The Art of Creating Brandables With $100K a Pop Namer David Placek April 12, 2015 at 03:38AM

CBS Sunday Morning Interviews David Placek. He's known as a "namer." His Sausalito-based company, Lexicon, has named some of the biggest products around. "It's not really about a lot of names, it really is about solving problems." Yet the word "domain' or the role it plays is never addressed!

Full article: http://fragerfactor.blogspot.com/2015/04/the-art-of-creat...

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