13 Apr '15, 2pm

Brands missing the mark with .Sucks defensive registrations

Knee-jerk reaction doesn’t make sense and leaves companies vulnerable. I’m not a fan of .sucks business model. I’m not a fan of charging big brands a premium to protect their brands with the veiled threat of someone creating a gripe site against the company. At the same time, I’m a bit flummoxed at the knee-jerk reaction some companies are taking with .sucks compared to other domains. They’re paying thousands of dollars to protect their brand.sucks domain name, but leaving many other potential “bad” domains unregistered. As I started to research which brands are doing this, I saw that Konstantinos Zournas at OnlineDomain.com has already run some analysis . He found that about half of the domains registered in .sucks sunrise are available as brandsucks.com. Why would Ocean Spray pay so much for OceanSpray.sucks and not register OceanSpraySucks.com? If you’re worried about g...

Full article: http://domainnamewire.com/2015/04/13/brands-missing-the-m...

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