14 Apr '15, 6pm

eMarketer Report: The Domain Name Explosion: Hundreds of New Choices Beyond .com Mean New Marketing Considerations”

Jeff if you don’t like Google that’s cool, but I don’t know why you keep tying them to the new gtld program. They were not an architect of the program, they applied for some strings, did not win most of them. So far their big play is with .app which is looking like it will be closed to only app developers and they may be the only registrar that sells .app domains. The derivative analogy is cute but off base, the new gtlds work when you type them in, I get to Puppy.pics just as fast as TheDomains.com. Email and IT infrastructure may still need some work within certain organizations but let’s look at this for what it is. ICANN saw a way to make a lot of money, they want to be independent, and independence costs money. Some people from the domain world saw it as an opportunity, Schilling Stahura, etc… and decided to get in the registry game. Domain investors have always thoug...

Full article: http://www.thedomains.com/2015/04/14/emarketer-report-the...

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