16 Apr '15, 1pm

Donuts new TLD renewal rates range from 55% to 72%

The natural renewal rate in these early years will be 50-70%. Depending on the price of the string. We’re seeing 60 and 70% renewals as of today in our first two strings (.sexy and .tattoo) Those who weren’t around at the time should know that renewals were low in the early years of .com too. People back then would kite the Internic/Network Solutions payment system to extend their registrations. I remember in the late 90’s hotmail.com expiring (before it was acquired by MSFT) and the whole mail system going down. Folks would buy names back then and subsequently let them go, thinking they could just reclaim a name whenever they felt like it. Nobody ever thought someone else might want “their” name after expiry. As less domainers buy these and more regular businesses dip in and get the names that correlate to their businesses, the renewal rates will come up. History doesn’t ...

Full article: http://domainnamewire.com/2015/04/16/donuts-new-tld-renew...

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