16 Apr '15, 10pm

eMarketer Report Says Success of New gTLDs May Depend on Promotion By Major Brands

eMarketer Report Says Success of New gTLDs May Depend on Promotion By Major Brands

eMarketer estimates that 84.6% of U.S internet users navigate the web by search at least once a month and said "Such high search penetration, combined with surging time spent on social platforms and mobile devices globally, might suggest declining use and utility of domain names as direct entry points to websites by visitors. Thus, it’s reasonable to question the value or relevance of dedicating resources to utilizing new gTLDs." However, eMarketer added there is more to the story, writing, "Typing a domain name into a browser’s address bar remains a common internet behavior . In countries like Brazil , India and Mexico , search was not as prominent as directly entering a URL in a browser, (according to findings from a Domain Name Association report). Furthermore, more than half of all respondents indicated they always paid attention to domain names in their search results...

Full article: http://www.dnjournal.com/archive/lowdown/2015/dailyposts/...

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