17 Apr '15, 6pm

Why local links matter and what you can do to create them! #StartUp #SME #LocalPress

Why local links matter and what you can do to create them! #StartUp #SME #LocalPress

Everyone wants a link from a high authority site like the New York Times or the Drum. But if you’re a local business, are you sure that that’s more valuable than a local link? Think about it. If you’re looking to build local relevance, it’s those lower authority local sites that you should be targeting. Those are pure gold for local relevance. Sure, those local organisation or newspaper sites have a significantly lower authority than the New York Times, they might even be ugly-looking and passé but they’re laser-focused on your local area. That means that a link to your site can be incredibly powerful in proving your local relevance. What’s more, since most big businesses ignore these small local sites, as a small business owner you can easily dominate the search engine results pages in your cities by grabbing a few of these local links. If you’re just getting started with...

Full article: https://www.123-reg.co.uk/blog/online-marketing/six-simpl...

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