18 Apr '15, 4am

Brown Shoe Co Rebranding to Caleres, Hand Reg’s Domain April 17, 2015 at 05:26PM

Brown Shoe Co. who had owned the ultra premium domain name Shoes.com and sold it and its online division in December 2014 for an undisclosed amount to Shoeme is going to rebrand the main company name to Caleres. Brown Shoe Company will become Caleres following its May 28, 2015 shareholding meeting. From a domain name aspect, the Brown Shoe Company went from owning the best generic shoe domain name in the world and now has “hand registered” the future brand name for the main company, Caleres.com Caleres was derived from the Latin word ‘calere,’ which translates to ‘passionate, to glow.’ as mentioned in a BusinessWire.com news article about the rebrand. Brown Shoe Company has $2.6 Billion dollars in global revenue and is a publicly traded company (BWS). Caleres.com was hand registered (hand registered means the domain name was not registered by anybody and was simply registe...

Full article: http://dotweekly.com/brown-shoe-co-rebranding-to-caleres-...

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