21 Apr '15, 8am
DomainingEurope 2015 and my chance to speak about new #TLDs via @domainme #nTLDs
No one could have predicted what was going to happen when new TLDs were released into the wild. Sure, we speculated endlessly to each other, on domain blogs, and on conference panels, but there was no precedent for us to measure what this would look like in reality. At this point, we can look back and say that lots of companies and individuals planned ambitiously for the possible reality of new TLDs, but that the final outcome was that 2014 was a turbulent year for all of us. While hundreds of new domains emerged, only tens of them have shaken the market with their marketing approaches in their fight to be successful. But we can also happily discount the predictions of doom that compared the launch of new TLDs to the dotcom bubble of 2000, or that the idea of new gTLDs would be completely rejected by the public in favour of .com dominance. Most of this can be attributed to...