21 Apr '15, 1pm

Oscar raises $145M but they will never own and that’s okay - #domains #startups

Oscar raises $145M but they will never own and that’s okay - #domains #startups

Quote” “What I find interesting is that from a branding standpoint they most-likely knew they’d never get the exact-match .COM but picked Oscar anyways. Why? Because we’re living in a world where there are so many more choices than .COM and I think we’ll soon see Oscar debut on a new TLD, the question is, which one?” I strongly disagree. They had to pick a name and all one word generic domains are gone, not because there are so many other choices in domain extensions. It would be dumb and foolish of them to pick a new TLD in most cases. New TLDs are already grinding downards as most people let them go since they see no future in them. That’s why they are not getting renewed at a good percentage rate. I’m surprised that you expect them to choose a new TLD. If a company overlooks their branding and marketing because they made the wrong decision by not choosing a .com domain,...

Full article: http://morganlinton.com/oscar-raises-145m-but-they-will-n...

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