21 Apr '15, 11am

Google is changing the game today for mobile-friendly search. My thoughts and advice here:

Today, Google has started to roll out a new algorithm that decides how their search engine will rank websites when searched from a mobile device. Google famously keeps the recipe for their search ‘secret sauce’ closely to their chests, leaving the SEO community to try and establish what each update actually means for website owners. Unusually, this time, Google chose to give fair warning as to the content of their next major update: namely, make sure that your site is optimised not just for desktop computers, but tablets, phones and touch screens. They’ve not been 100% clear about how your search engine ranking will change if your site is not optimised for mobile, but it’s fairly certain that when searches are performed from a mobile device, they will prioritise sites that are mobile-friendly in the list of sites returned to the user. For many site owners, this will be ano...

Full article: http://www.nominet.org.uk/news/latest/blog-google-favouri...

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