29 Apr '15, 4pm

Driving Domain Buyers to Your Auction, Part II: Composition --> #domains @Flippa @edwardzeiden

Driving Domain Buyers to Your Auction, Part II: Composition --> #domains @Flippa @edwardzeiden

Relevance – Inserting just your domain’s keywords into the subject line is the most succinct way of having the user open it. I personally prefer to insert the domain and then the words “at Auction” to be more transparent that I am, in fact, selling something. Length – You’ll most likely read articles around the internet boasting the perfect amount of words in an email subject to maximize open rates. These are largely untrue as MailChimp has uncovered . A simple, but effective strategy is to compose your subject line to be easily read on mobile devices. Truncation will occur at varying lengths depending on the OS and manufacturer, but the safe zone is 24-30 characters. If you follow my instructions I outlined in the “Relevance” section, you’ll most likely be in the clear. If your domain by itself won’t fit into this range, you might want to reevaluate how you buy domains an...

Full article: http://morganlinton.com/driving-domain-buyers-to-your-auc...

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