30 Apr '15, 10am

Just blogged: GoDaddy getting out of NASCAR, whatever that is

GoDaddy getting out of NASCAR, whatever that is Kevin Murphy , April 30, 2015, 10:21:01 (UTC), Domain Registrars GoDaddy is dropping its sponsorship of a NASCAR racing car, largely because Johnny Foreigner doesn’t have a clue what NASCAR is. The company has been sponsoring Stewart-Haas Racing and driver Danica Patrick since 2007; Patrick is a spokesperson appearing in many commercials. But now GoDaddy says it is dropping the deal at the end of the 2015 season in order to diversify its marketing in growth markets overseas. It is currently negotiating to keep on Patrick as a spokesperson separately. NASCAR is a pretty US-centric pass-time, with little recognition overseas. I recall seeing Patrick’s face on a London Underground billboard a few years ago and wondering what on Earth Go Daddy was thinking. GoDaddy chief marketing officer Phil Bienert said in a press release yest...

Full article: http://domainincite.com/18440-godaddy-getting-out-of-nasc...

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