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25 Jun '12, 1pm

Mobile Advertising Just Got Easier for Small Businesses

Mobile Advertising Just Got Easier for Small Businesses

Mobile Advertising Just Got Easier for Small Businesses June 25th, 2012 :: Rieva Lesonsky By Rieva Lesonsky Reaching consumers on their mobile phones is about to get a little easier—and more affordable—for small and midsized businesses, thanks to some major changes announced by Google and Facebook. Advertising Age reports that Google is integrating AdMob mobile display ads into its AdWords. The change will make it easier for small and midsized advertisers to buy mobile ads, since the option will now show up in the same place as AdWords. AdMob adds show up on more than 300,000 mobile phone apps, according to Google. Facebook recently made advertising on its mobile app an option for all sizes of advertisers, Advertising Age reports. Although Facebook has offered mobile ads since March, until now they were mostly bought by big corporations that could afford premium packages. ...

Full article: http://www.networksolutions.com/smallbusiness/2012/06/mob...

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