29 Jun '12, 10am

Using the Workplace Water Cooler to Sell Your Products and Services

« MoneyDue: Invoicing App: Small Business Resource SmartRecruiters: Social Recruiting Platform: Small Business Resource » Using the Workplace Water Cooler to Sell Your Products and Services June 29th, 2012 :: Rieva Lesonsky By Rieva Lesonsky When we talk about social media, we talk a lot about people influencing their friends and families to make purchases or explore new brands. But if the results of a new study by Nielsen for Captivate Network are any indication, marketers may be overlooking a key word-of-mouth channel: the office. According to the study, more than 83 percent of working adults trust their co-workers’ recommendations when considering purchasing a product or service. In fact, respondents were significantly more likely to trust recommendations from a co-worker than they were from their own spouse or significant other. Women age 35 to 49 were the most likely ...

Full article: http://www.networksolutions.com/smallbusiness/2012/06/usi...

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