29 Jun '12, 10pm

Media Battle Royal: In the Race to Influence Consumer Spending the Web Trails But is Gaining Ground

Media Battle Royal: In the Race to Influence Consumer Spending the Web Trails But is Gaining Ground

Having worked in print, radio, TV and now the Internet, I've had an ongoing fascination with the race for supremacy among the competing media platforms - a race that has seen the Internet quickly closing on and, in most cases, passing the competition. There are actually multiple races going on including advertising revenue share, time spent with each medium, etc. An especially important race to win is the one for most influence on purchasing decisions . That is where most advertisers are going to want to

Full article: http://www.dnjournal.com/archive/lowdown/2012/dailyposts/...

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treehugger.com 29 Jun '12, 12pm

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spectrum.ieee.org 28 Jun '12, 7pm

Many readers are probably old enough to remember selecting a television channel by turning a knob. With just a dozen posit...