29 Jun '12, 11pm

New gTLDs: Competition or Concentration? Innovation or Domination? #domainnames

So the 101 gTLDs applied for by Google carry the possibility that it can expand its mediated search dominance into key direct search gTLDs, thereby further consolidating its control in connecting consumers with e-commerce while adding to its invaluable proprietary database as it peruses new gTLD registry data that no one else can access. It is questionable how much new competition will result from the integration of more virtual real estate into the Googleplex-dominated cyber-empire and the accompanying expansion of its Internet hegemony. There may also be domain marketplace spillover effects in terms of Google having a registration advantage over other new gTLDs that might be used to similar ends by the same registrants, if there is any perception that domains at new Google-controlled gTLDs will somehow gain favor in Google search engine results over the same domain regis...

Full article: http://www.domainnews.com/en/new-gtlds-competition-or-con...

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