SMB News: Mobile Shopping’s Early Adopters Aren’t Who You Think They Are
Parents and minority demographics are also more likely to prefer mobile communications from marketers. Parents liked to interact with brands via text message or mobile apps. And some 42 percent of African-Americans and 30 percent of Hispanics wanted to get text updates, compared with just 21 percent of Caucasians. Minorities were also more likely to use other mobile marketing methods to interact with businesses, including QR codes and mobile websites. Hispanics and African-Americans had adopted these methods, compared to 20 percent of Caucasians. Finally, parents were more open to receiving promotions and advertising messages on their mobile devices than were childless users.