12 Jul '12, 12pm

Faking the Olympics - Counterfeiters are going for gold... Read NN blog post #brandprotection #counterfeits #retail

Faking the Olympics - Counterfeiters are going for gold... Read NN blog post #brandprotection #counterfeits #retail

It’s July 2012, a momentous month for the UK, a British tennis player reached the Wimbledon Men’s singles final for the first time since 1938. And the Olympics are in town, and when I say town I mean towns, many towns up and down Great Britain where the Olympic torch has already passed by lighting the way with Olmpic spirit or the first time over 60 years ago. In this summer of British sport, it seems the media are rightly focusing on stories about sporting cheats, athletes that fake drugs tests as well as whether or not the Olympics infrastructure will be able to cope with the increased demands for the games. However, in the maelstrom of activities for the brickies to get the stadia up and the plumbers to make sure the water flows in and the sewage flows out, there is another, quieter, preparation taking place, one far more organized, capable and ancient than the Olympic ...

Full article: http://www.netnames.com/blog/2012/07/faking-the-olympics/

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