01 Jul '15, 1pm

Landing page optimisation is big business! And not just for successful #PPC campaigns #SEO

Landing page optimisation is big business! And not just for successful #PPC campaigns #SEO

Landing page optimisation is big business, and not just for successful pay-per-click (PPC) campaigns but also for longer term projects that generate leads and sales. So if your landing pages aren’t doing a good job at turning visitors into paying customers and you don’t know how to fix the problem, read on. In this post we’ll show you how to optimise a landing page correctly to make it as likely as possible that visitors who land on it after having clicked a PPC ad, a Facebook ad, or a link in the search engine results end up buying from you. The essentials Let’s start with the key elements of a good landing page. All these elements need to be in play, and missing even one will undoubtedly impact your sales. Clear and concise headline that acts as a hook and grabs the attention of the visitor. Great visuals that reinforce your unique value proposition and draw people furth...

Full article: https://www.123-reg.co.uk/blog/seo-2/how-to-optimise-a-la...

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