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22 Jul '12, 7pm

SmallBiz Refresh: : Is Your Small Business Using Mobile Marketing—or Is Lack of Resources Holding You Back?

SmallBiz Refresh: : Is Your Small Business Using Mobile Marketing—or Is Lack of Resources Holding You Back?

Is Your Small Business Using Mobile Marketing—or Is Lack of Resources Holding You Back? June 11th, 2012 :: Rieva Lesonsky By Rieva Lesonsky How much is your small business spending on mobile marketing this year? If you’re like most marketers these days, you’re spending more, but still don’t have the resources to devote as much money and manpower to mobile marketing as you’d like. Email services provider StrongMail recently surveyed more than 800 business executives and found 45 percent of their companies were using mobile marketing. However, the concept is still relatively new, with 57 percent having used it for less than a year. Marketers are making up for lost time, though. More than half (55 percent) say their mobile budgets have already increased, and 70 percent say their mobile budgets will increase in the next 12 months. And among those not currently using mobile mar...

Full article: http://www.networksolutions.com/smallbusiness/2012/06/is-...

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