25 Jul '12, 10am

What's the state of #socialmedia? @Rieva shares stats from #Nielsen, including #mobile + #video:

What's the state of #socialmedia? @Rieva shares stats from #Nielsen, including #mobile + #video:

By Rieva Lesonsky What’s the state of social media today? Growing strong, according to a study from Nielsen, State of the Media: The Social Media Report . Here are some of the findings: It’s popular. Nearly 80 percent of active Internet users in the U.S. use social networks and blogs. What’s more, social networking and blog sites dominate Americans’ Internet use, accounting for nearly one-fourth of time spent online. Americans spend twice as much time on social media as they do on the next most popular Internet pursuit, online games. It’s growing. Most growth in social media is taking place in the older age groups; social media use among the 55-plus set more than doubled year-over-year. But that doesn’t mean the younger demographics are tired of social media—not by a long shot. Both the 18-to-34-year-old category and the 35-to-54 category saw more than 60 percent growth in...

Full article: http://www.networksolutions.com/smallbusiness/2012/07/who...

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