27 Jul '12, 10am

How to Improve Your Small Business’s Email Marketing

How to Improve Your Small Business’s Email Marketing July 27th, 2012 :: Rieva Lesonsky By Rieva Lesonsky All the attention social media gets in the marketing world might be convincing you that email is dead. Far from it. Email marketing volume hit record-setting levels during June 2012, and total email volume growth for this year is expected to surpass that of 2011, according to a study by email marketing company Responsys Inc. reported by BtoB Online . Responsys projects email volume will grow by some 20 percent this year, compared to 16 percent growth last year. The company attributes it to several factors, including businesses shifting from direct mail and print to email; the greater ROI of email compared to other marketing channels; and the fact that many people prefer to get marketing messages by email. Keep your lists clean. List hygiene is crucial to good ROI. Regul...

Full article: http://www.networksolutions.com/smallbusiness/2012/07/how...

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