22 Jul '15, 10am

How a custom #Logo can help #SmallBusinesses compete online

How a custom #Logo can help #SmallBusinesses compete online

Set foot on any high street in Britain and you will instantly know where you can get a burger, where you can get a pizza, where you can get a coffee, where you can pick up your groceries and where to go if you need first aid supplies. From McDonalds to Boots, a huge number of chains are instantly recognisable to shoppers in the UK. Branding is the driving force behind this recognisability – the shops are so familiar because no matter which branch you visit, everything is fundamentally the same. Branding encompasses many things (you can learn about them in our introduction to branding webinar) but a crucial part of a successful brand is a good logo. In fact, 88% of people can recognise the McDonalds’ logo , the Golden Arches. And logos aren’t just for offline. The websites of all these major high street retailers also feature their logos, and online-only businesses such as ...

Full article: https://www.123-reg.co.uk/blog/online-marketing/how-a-cus...

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