27 Apr '11, 2pm

The Real Story Behind the $700,000 RunningShoes.com Sale

The ups, downs, and persistence of acquiring RunningShoes.com. Some domain name purchases are easy. Others are a series of ups and downs and lengthy negotiations. The latter describes Chesterfield, Mo-based Cat5 Commerce’s purchase of RunningShoes.com for $700,000. The company went head to head with a major sports equipment retailer and negotiated for six months before finally completing the deal. The story starts in August 2010. Cat5 Commerce had a number of successful online stores based on category domain names already. CEO Chad Weinman was looking for more killer domain names he could acquire. He did a Google search for “running shoes”. “I noticed that RunningShoes.com was ranking pretty well on the first page for running shoes,” he said. “All the other sites that were surrounding it were like New Balance, Asics, and Zappos.” In other words, RunningShoes.com was surrou...

Full article: http://domainnamewire.com/2011/04/27/the-real-story-behin...

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