01 Aug '12, 1pm

10 Thought-Provoking Statistics That Affect Your Marketing Strategy

10 Thought-Provoking Statistics That Affect Your Marketing Strategy

10 Thought-Provoking Statistics That Affect Your Marketing Strategy August 1st, 2012 :: Monika Jansen After seeing the following marketing statistics, fresh off the presses from Hubspot, you might want to re-think some of your marketing efforts. I certainly am! Social Media Engagement 91% of online adults use social media regularly. Is your business active on social media? Don’t go overboard posting on Facebook! If you post twice a day (rather than once), those posts only receive 57% of the likes and 78% of the comments per post. This statistic is kind of sad: Less than half a percent of Facebook fans engage with brands they follow. But this statistic is happy: 20% of Facebook users have purchased something because of ads or comments. As is this one: 38% of people have recommended a brand they follow on social media. Marketing Automation Works If you set up messages to go ...

Full article: http://www.networksolutions.com/smallbusiness/2012/08/10-...

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