03 Aug '12, 8pm

10 Ways to kill a #SocialMedia campaign. #SocialMediaBusiness

10 Ways to kill a #SocialMedia campaign. #SocialMediaBusiness

It’s no news that using social media can be a great way to market a business, blog, or service. The problem is that social media is a relatively new marketing tool, and the rules haven’t been fully developed yet. Even so, some things are just good sense. Unfortunately, many businesses don’t seem to realize that. They seem to view social media as a space where anything goes, no matter how far their marketing efforts stray outside traditional advertising rules of conduct. Even worse, they fail to tap into the new ways social media marketing could bridge the gaps between business and consumer.

Full article: http://www.name.com/blog/general/social-media-2/2012/08/t...

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