07 Aug '12, 4pm

@NewTLDsGuy Great blog post on #newgtlds today Nice one!

This week’s guest blog post is by ARI Registry Services (a partner to NetNames on new gTLD services):- Now that the dust has settled from the intense period of preparing and submitting your new Top-Level Domain (TLD) application(s), it’s probably time to sit back and relax whilst the reviews take place, right? This couldn’t be further from the truth. There is an enormous amount of work to be done in order to meet ICANN’s stringent requirements. My conversations in the last few weeks have made it apparent that TLD applicants (in particular brand owners) have a distinct lack of resources and expertise required to accomplish this. To an extent, I can imagine that applicants may be a little jaded with this process and the ever flexible ICANN timelines, preferring to take a ‘let’s just wait and see’ type approach. However, when we consider that the ultimate return on investment...

Full article: http://www.netnames.com/blog/2012/08/using-your-new-tld-s...

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