08 Aug '12, 10am

Hot Market: Sales of Pet Products Still Sizzling

Hot Market: Sales of Pet Products Still Sizzling

Hot Market: Sales of Pet Products Still Sizzling August 8th, 2012 :: Rieva Lesonsky By Rieva Lesonsky It’s hard to believe in today’s economy, but sales of pet supplies (not counting pet food) hit a staggering $11.1 billion last year, up 2 percent compared to 2010, reports a new Packaged Facts study, Pet Supplies and Pet Care Products in the U.S. Although annual growth in pet product sales is still down from its record high of 5 percent in 2007, the research company predicts that pent-up demand will gradually lead to an even bigger rise in sales as the economy improves. Driving the sales of pet products are these key factors: Human-animal bond: Pet owners are increasingly seeing their furry friends as members of the family, and smart marketers are playing up the human-animal bond to drive sales. They’re also marketing pet products using the same tactics that are used for h...

Full article: http://www.networksolutions.com/smallbusiness/2012/08/hot...

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