08 Aug '12, 1pm

NN head of new gTLD products (Ben Anderson) reports on the gTLD comment period #newgTLDs #ICANN

With the close of the new gTLD public comment window approaching rapidly on Sunday 12 August 2012, one question that keeps on being raised again and again is – “Should I be interested in the public comments and what good will it do my brand?” . Many people view the ICANN public comments process as a particularly pointless exercise without any real substance or results. The new gTLD public comment period is however different, as comments made on the ICANN website are directed towards the evaluation panels responsible for reviewing each and every application. The companies entrusted with this mammoth task were announced at the ICANN meeting in Dakar and they consist of The Economist Intelligence Unit, Ernst & Young, InterConnect Communications (partnering with the University College London), Interisle Consulting Group, JAS Global Advisors, and KPMG – all of which are trusted...

Full article: http://www.netnames.com/blog/2012/08/the-public-comment-p...

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