How to Survey Customers With a Focus Group | Network Solutions Small Business Resources

How to Survey Customers With a Focus Group. A nice basic outline for those not in "the biz" #mrx

How to Survey Customers With a Focus Group August 16th, 2012 :: Maria Valdez Haubrich By Maria Valdez Haubrich Facebook and Twitter are great ways to get a feel for customer opinion—but sometimes you need more in-depth insights than these social media tools can provide. If you’re developing a new product, revamping your website or considering expanding your service offerings, it may be time to hold a focus group to find out what your customers (and potential customers) really think. A focus group is a small group of people who are part of your target market, brought together to talk about your business for a couple of hours. To get started creating a focus group, you’ll need to determine the makeup of your target customers, such as income, age range, gender and other factors. Although some entrepreneurs build focus groups from friends and family, this generally isn’t a goo...

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