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16 Aug '12, 1pm

6 New and Improved Ways to Measure the ROI of Your Facebook Ads

6 New and Improved Ways to Measure the ROI of Your Facebook Ads

Facebook ads are big business for the company, providing a boatload of revenue for them – but until now, marketers only got murky metrics. With Facebook’s old analytics feature, you couldn’t track online or offline conversions, because Facebook could not provide view-through tracking. This basically means you had to guess whether or not Facebook ads were actually driving people to your Facebook page – and if they spent any time on your page once they arrived.

Full article: http://www.networksolutions.com/smallbusiness/2012/08/6-n...

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