17 Oct '15, 8am

How to increase revenue with up-selling and cross-selling #SmallBusiness

How to increase revenue with up-selling and cross-selling #SmallBusiness

You’re probably putting a lot of effort into attracting visitors to your site and enticing them to buy your products and services. So when they’ve already shown intent to purchase, take advantage and introduce them to products better than, or complementary to, the ones they’re already interested in. Why? Because if you don’t you may be leaving revenue on the table. In fact, did you know that product recommendations like upsells and cross-sells are responsible for an average of 10-30% of ecommerce revenues, according to Forrester research analyst Sucharita Mulpuru ? Or that Amazon reported in 2006 that cross-selling and up-selling contributed as much as 35% of their revenue ? There’s no reason why product recommendations like up-sells and cross-sells shouldn’t work for you. So in this post we’ll look at why up-selling and cross-selling are so important and how to use them t...

Full article: https://www.123-reg.co.uk/blog/ecommerce/how-to-increase-...

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