19 Oct '15, 2pm

Sometimes Shorter Is Not Better: Rebrands to

TechCrunch.com published a post about a UK startup, Streethub.com raising another $2.4 Million in funding. StreetHub.com “helps independent shops and boutiques be discovered and sell online, including offering ‘click and collect’ functionality via its mobile app and 90 minute local delivery”. “It’s also launching a new brand and consumer-facing offering: Trouva is an e-commerce site that promises to curate and make available items to buy from its 350-strong network of independent shops and boutiques.” Later in the story TechCrunch notes that the domain name StreetHub.com is being redirected to Trouva.com , so it appears to be a rebrand as their site indicates. This brings us back to the premise of our headline that StreetHub.com which is two words and 9 characters is a much better more memorable URL IMHO, than the six character domain, Trouva.com which I’m sure badly fails...

Full article: http://www.thedomains.com/2015/10/19/sometimes-shorter-is...

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