29 Aug '12, 1pm

Just blogged: Luge Pravda of NetNames on .nyc, and use of .nyc micro-sites for geo-targeting

Just blogged: Luge Pravda of NetNames on .nyc, and use of .nyc micro-sites for geo-targeting

New York City is also a city that enjoys a natural three letter anagram, NYC. If I was being pedantic I would say NY is the anagram for the State of New York, but people use NY and NYC interchangeably I guess. Which leads me on to the new gTLDs (generic top level domains) and the City’s application for .nyc. Two letter new gTLD applications were prohibited of course, to protect the pre-existing ccTLD space. But three letter applications were permitted provided they did not clash with the ISO 3 letter country code list. And so the City government was free to apply for a new gTLD domain to represent itself on the web. How does the City see the proposed gTLD adding to “the current space, in terms of completion, differentiation, or innovation” to quote application question 18.2.2? Well, like this:

Full article: http://www.netnames.com/blog/2012/08/nyc-it%E2%80%99s-up-...

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