29 Aug '12, 2pm

Google Launches” Better Local Targetting Options For AdWords”

“So let’s say you are a manufacturer in India and sell through retailers in many cities across the country. You can now analyze your performance by city using the AdWords geographic report . You might see that you’re getting a better conversion rate and larger order sizes in big cities like Delhi and Mumbai. So you create a supplemental campaign just targeting Delhi and Mumbai with higher bids and distinct budgets. Next, you set up location extensions to show your local sales office locations in each city. And you use location insertion to add “Mumbai” or “Delhi” to the end of your visible URL whenever your ads show in that city to help make your business feel even more local. You’re now set up to get more clicks, conversions, visits and phone calls to help your business grow where it matters most.”

Full article: http://www.thedomains.com/2012/08/29/google-launches-bett...

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