29 Aug '12, 4pm

1 is NOT the lonliest number for #entrepreneurs: #GrowSmartBusiness

By Rieva Lesonsky When you think about hot markets to target for your product or service, do you think about singles? Well, maybe you should. The Census Bureau recently released some updated statistics on unmarried and single Americans. Here are some points of interest for small business: Singles are a huge market. Some 102 million Americans 18 and older were unmarried in 2011, comprising 44.1 percent of all U.S. residents 18 and older. Singles are primarily female. Women account for 53 percent of unmarried U.S. residents 18 and older. This is leading to an imbalance, with 89 unmarried men for every 100 unmarried women 18 and older. Some 46 percent of households, or 55 million, are headed by unmarried men. Singles are so for many reasons. Sixty-two percent of unmarried U.S. residents 18 and older in have never been married, 24 percent were divorced, and 14 percent were wid...

Full article: http://www.networksolutions.com/smallbusiness/2012/08/hot...

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