31 Aug '12, 4pm

Hot Market: Affluent Men Love to Shop Online via @BizSugar

The vast majority (91 percent) use a PC at least once daily; 77 percent have a smartphone and 50 percent own a tablet. Nearly all of the survey respondents report using their PCs and mobile smartphones at least daily; 85 percent use their tablets daily. (Interestingly, those who use tablets daily are 32 percent more likely to make a purchase via device.) Nearly all of those surveyed shop online; 27 percent of the group make purchases weekly basis. Thirteen percent spends more than $30K online each year, and nearly half spend more than $4K a year online. The majority of men in the study (69 percent) had incomes of $100K to $300K. Three-fourths were age 35 and up. In addition, more than half were childless, giving them even more disposable income.

Full article: http://www.networksolutions.com/smallbusiness/2012/08/hot...

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