12 May '11, 2pm

How to Turn a Press Release Into a #Marketing Campaign #technology

How to Turn a Press Release Into a #Marketing Campaign #technology

Once you have written a press release that is chock-full of interesting information that your target market will just gobble up (fingers crossed), don’t limit yourself to distributing it on PRNewswire and PRWeb and, oh yeah, posting it on your website’s news page. Go a step (OK, a few steps) further and turn it into a full-blown marketing campaign.

Full article: http://www.networksolutions.com/smallbusiness/2011/05/how...

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