28 Dec '15, 3pm

@domainme #personalbranding #careersuccess #branding

By introducing the image of a big, jolly, white-bearded man in a red and white suit as a part of its 1931 ad campaign, Coca-Cola Company has forever changed the face of Christmas all around the world. Corporate branding helped shape the modern day perception of Santa Claus, but also of Coca-Cola as a brand. When you hear of Coca-Cola or see the silhouette of their bottle certain emotions, ideas, and images come to mind. You think of “happiness in a bottle”, polar bears, or big red truck – everything Coca-Cola became sinnonimous for over the years. The same way, when someone hears you name, they connect certain images, values, and ideas with your name – that is what makes your personal brand . With the arrival of the digital era, personal branding has been elevated to a whole new playing field. Besides building your brand offline, you have to keep in mind your online footpr...

Full article: http://domain.me/%EF%BD%A2infographic%EF%BD%A3-personal-b...

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