16 May '11, 10am

GrowSmartBusiness: Do Consumers Respond to Cell Phone Ads? That Depends #li

GrowSmartBusiness: Do Consumers Respond to Cell Phone Ads? That Depends #li

The number of mobile users overall who respond to mobile ads is still small. Just 6.2% of adult mobile phone users (12.5 million people) had looked at an ad sent by text in the last 30 days. However, the response rate was pretty astounding: 2.65% of adult mobile phone users had used text messaging to respond to ads or buy things in that 30-day period. Clearly, although the percentage paying attention to these ads is small, they’re highly motivated.

Full article: http://www.networksolutions.com/smallbusiness/2011/05/do-...

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