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20 Sep '12, 10am

Americans Are Ready to Spend More on Travel—Here’s How to Grab Your Share

Americans Are Ready to Spend More on Travel—Here’s How to Grab Your Share

Americans Are Ready to Spend More on Travel—Here’s How to Grab Your Share September 20th, 2012 :: Karen Axelton By Karen Axelton Is your small business involved in the travel industry? Then there’s good news ahead: A new study, the MMGY Global/Harrison Group 2012 Portrait of American Travelers, found that despite continuing economic uncertainty, Americans are recommitting to the importance of travel and willing to spend money for the emotional experience that only travel can bring. The study, reported in Travel Daily News , found cost-saving behaviors such as “trading down” and “staycations” are declining. Instead, Americans are interested in high-quality travel experiences that they deem worth the cost. If you’re marketing travel or travel-related products and services, here’s what you need to know: Make the emotional connection. More than 90 percent of travelers surveyed...

Full article: http://www.networksolutions.com/smallbusiness/2012/09/ame...

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