24 Sep '12, 9am

For or against Google's and Amazon's new gTLD landgrab #icann:

On 13 June this year, when ICANN revealed the 1930 applications it had received in the first round of new gTLDs , some names immediately stood out. Often linked to generic terms, two applicants in particular caught industry watchers’ eyes: Charleston Road Registry Inc., aka Google, and Amazon EU SARL, aka Amazon. Google originally applied for a whopping 101 TLDs (they have since withdrawn three applications due to them clashing with geographic names) and Amazon 77. These include, for Google: baby, blog, car, cloud, dad, day, docs, family, film, gmbh (the equivalent of “ltd” in German), here, home, kid, live, love… and for Amazon: audible, author, book, bot, box, fire, free, game, hot, mail, map, room, safe, talk, tunes, you… ICANN’s new gTLD program was never designed to allow prospective registry operators to “hoard” strings for themselves. But as the GNSO , ICANN’s polic...

Full article: http://www.netnames.com/blog/2012/09/for-or-against-googl...

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