27 Sep '12, 1pm

Are Marketers Ruining Social Media? 3 Tips to Ensure You Don’t

Are Marketers Ruining Social Media? 3 Tips to Ensure You Don’t

Are Marketers Ruining Social Media? 3 Tips to Ensure You Don’t September 27th, 2012 :: Monika Jansen Are marketers ruining social media? That is the question posed in a really great article I came across on Forbes.com in which Shel Israel points out all the things that marketers are doing wrong on social media – and thus corrupting the experience of what social media should be. Here’s what Israel said marketers are doing wrong, along with my suggestions on how to get it right: 1. Marketers are starting to view social media as transactional, rather than conversational. Tip: Keep your focus on sharing, not selling. Yes, it’s good to talk about your company every now and again, but when you do, make sure you’re sharing something valuable that will spark a conversation. For instance, when I announce on my Facebook page, “Hey everyone, Company A just launched a new website that...

Full article: http://www.networksolutions.com/smallbusiness/2012/09/are...

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